Based on Article 13 of the Federal Constitution and the provisions of Swiss data protection legislation, everyone has the right to the protection of privacy, as well as to protection from misuse of their personal details. The Section Communication complies with these provisions. Personal details are treated in the highest confidence and are neither passed on nor sold to third parties.
In close cooperation with our hosting provider, we make every effort to protect the databases from outside access, data loss, misuse or falsification. No personal details are stored when you access our websites. Our hosting provider’s web server merely registers impersonal site usage data (log files) for the purpose of tracking trends for the Section Communication in order to improve the information offering. Site usage data is in no way linked with personal data.
Privacy Policy for contact form
If you send us enquiries via the contact form, your information from the enquiry form, including the contact details you have given there, is stored by us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass this information on without your consent.
Privacy Policy for Google Analytics
This website uses Google Analytics, a web analytics service by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google has provided a browser plug-in for deactivating Google Analytics at https://tools.google.com/dlpage/gaoptout?hl=de. Google Analytics uses cookies. These are small text files which make it possible to store specific user-related information on the user’s terminal equipment. These allow analysis of the use of our website services by Google. The information on the use of our site (including your IP address) collected by the cookie is generally transferred to a Google server in the USA and stored there.
Please note that on this website, Google Analytics has been extended by the code “gat._anonymizeIp();” in order to ensure that IP addresses are collected anonymously (so-called IP masking). If the anonymisation is active, Google truncates IP addresses within member states of the European Union or in other contracting states of the Agreement on the European Economic Area, and therefore it is impossible to disclose your identity. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there. Google complies with the privacy policy of the Privacy Shield Agreement and is registered with the Department of Commerce’s Privacy Shield Programme, and uses the information collected to evaluate the use of our website, produce reports on this for us and to provide other related services for us. Find out more at https://www.google.com/intl/de/analytics/privacyoverview.html.
Usage of Cookies
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.
Data processing Zermatt Tourism and Bonfire AG
Your booking data is also processed as follows:
- Your booking data (e.g. title, first name, last name, nationality, language, e-mail address, mobile telephone number, postal address, number of persons, arrival date, departure date, number of nights of stay and any visitor’s tax exemption) are forwarded to Bonfire AG and Zermatt Tourism (either by us or via our electronic booking system).
- Your booking data is recorded in a central database by Bonfire AG and/or Zermatt Tourism. If accommodation providers take part in Zermatt Tourism e-mail marketing, the guest data is likewise stored with the third-party provider «Salesforce» and used as part of the business relationship between the accommodation provider and the guest.
- Your booking data is processed exclusively in Switzerland and the EU.
- Based on this, Zermatt Tourism settles the visitor’s tax owed and collects the corresponding amount from the service partners.
- Zermatt Tourism also reports information to the Federal Statistical Office.
- Bonfire AG and Zermatt Tourism grant the police access to the database with booking data so that the police can access relevant booking data for missing persons, for example.
- Zermatt Tourism uses the booking data to collect statistics (in particular regarding occupancy, length of stay, number of arrivals, etc.).
The legal basis for this data processing is the fulfilment of a legal obligation within the meaning of Art. 6 para. 1 (c) GDPR (billing and collection of visitor’s tax/reporting to the Federal Statistical Office) and in the sense of Art. 6 para. 1 (f) GDPR (granting access to the police/collection of statistics).
Your booking data is only used for direct marketing purposes (e.g. newsletter distribution) if you have given us your consent for this.
More information on the processing of your data by Zermatt Tourism or Bonfire AG can be found in the Zermatt Tourism privacy policy: https://www.zermatt.ch/en/Media/Zermatt-Tourism-privacy-policy.
